Process 1: Investigate

Learn, identify, and gather a complete assessment of the project needs, customer requirements and formulate the next stage of development.

Brand Immersion
Market Immersion
Competitive Benchmarking
Identify Key Business Objectives
Identify Merchandising, Marketing, and Sales Goals
Identify Customer Use Cases
Set Project Scope
Plan Marketing Initiatives

Deliverables:
Primary Research Findings Document
Competitive Analysis
Strategic Brief
Creative Brief

Process 2: Architecture

Work together with client to develop a final of functional and technical requirement.

Technology and Infrastructure Planning
Initial Functional Specification Development
Develop Navigation Hierarchy and User Flow
Develop Page Schematics

Deliverables:
Flowchart
Sitemap
Wireframe
Required Functional/Content Elements

Process 3: Concept

Once all information, functional, and technical has been determined, it’s time to develop strategy for the implementation. The concept design and technical specification will be create as a guide to final production phase.

Create New Fresh Design
Develop User Experience Design
Present Multiple Design Directions
Research for the Latest Technology
Iterative Design Reviews Based on Client Needs

Deliverables:
Creative Concept Design
Prototype
Style Guide
Technical Specifications Document
Recommendations

Process 4: Assemble

Building an actual website starts here. After collecting final information, the website is now build based on final design and technical specification.

Develop Selected Design
Develop page code, style sheets, and page templates
Create Flash Animation Based Upon Design
Perform Image Optimization and Art Production
Develop Applications, Modules, and Databases
Database Configuration
Integration of Front-end with Back-end
Build Test Models

Deliverables:
Test Models
System and User Manual Document
User Training
User Acceptance Test

Process 5: Quality Assurance Testing

Quality Assurance Testing is a must. At soft launch stage, the website will perform 90% close to the live website. The phase is for final development and correction.

Site Launched to a Pre-Staging Environment
Verify Content
Verify Design
Verify Brand Guideline and Corporate Identity
Verify System Performance and Capacity Model
Verify Functionality
Quality Assurance (cross-browser, cross-platform)
Legal and Client Acceptance

Deliverables:
Pre-launch Website (Soft Launch)

Process 6: Launch

The website is now ready to go public.

Site Launched to a Staging Environment
Asset Delivery
Site Launched Live

Deliverables:
Live Website

Process 7 : Assessment and Optimization

Collecting data such as number of visitors, optimize the web for search engine, online marketing is ready to be in action.

Website Analysis
Search Engine Optimization
Traffic and Site Activity Analysis
Fine-tune to sync with marketing initiatives
Website Maintenance
Media Planning
Email Marketing and Analysis
Viral Mail
Mobile phone Marketing (SMS & Bluetooth)

Deliverables:
Future Recommendations